You've decided to adopt Google Workspace. Excellent choice. Now a crucial question arises: should you buy your licenses directly from Google, or go through a certified Google Workspace reseller?
Direct purchasing may seem simpler, but it's often a straightforward transaction. For an SME, where every investment must generate maximum return, this approach deprives you of a major competitive advantage: the support of a strategic partner.
This article analyses why calling in an expert is the most profitable decision for your growth.
1. Responsive Human Support, not Anonymous Ticketing
The main challenge for an SME with standard technical support is response time and lack of context. When you buy direct, you become a ticket number in a global system.
With a reseller, you benefit from a radically different service:
- A dedicated expert: You have a contact person who knows your business, your challenges and your configuration. No need to re-explain everything on every call.
- Fast, qualified response: Resellers provide first-line support. They solve 80% of problems directly, without you having to go through automated processes.
- Proactive support: A good partner doesn't just react. They advise you on best practices to avoid problems before they arise.
In short, you replace the uncertainty of impersonal support with the peace of mind of a reliable partnership.
2. Deployment is only the Beginning: Accelerate Adoption
Buying licenses doesn't guarantee their use. The real return on investment from Google Workspace comes from your teams' full adoption of its tools.
A certified reseller acts as a true project manager for :
- Ensure seamless migration: Transferring years of emails, contacts and files without data loss or business interruption is a complex project. An expert plans and executes it for you. Find out more in our guide to migrating to Google Workspace.
- Train your teams: We offer tailor-made training courses, adapted to the specific needs of your staff (sales, administrative, etc.), to help them exploit the full potential of the tools.
- Managing change: We help you put in place a communication strategy to ensure that your employees embrace these new tools with enthusiasm. This is the key to maximizing productivity from day one.
3. Clear billing and optimized costs
As a manager, you want predictability and simplicity.
Going through a dealer offers you :
- A single invoice in euros: No more complex Google invoices in dollars. You receive one clear invoice, issued by a local supplier.
- A single point of contact: A question about your invoice or the number of licenses? You call your direct contact, not an international customer service department.
- Cost optimization: a reseller constantly analyzes your usage and recommends the most suitable plan, so you don't have to pay for unused licenses or superfluous features.
4. More than Licenses: Value-Added Services
The real advantage of a partner lies in the services that transform a product into a complete solution. A Google Workspace reseller gives you access to expertise you couldn't bring in-house.
- Security and compliance: we help you configure advanced security rules (MFA, DLP) to protect your sensitive data and comply with the RGPD. Security is a major issue, find out how to protect your SMB's data.
- Integration with your business tools: We can connect Google Workspace to your CRM, ERP or other applications to automate your processes and eliminate information silos.
- Strategic advice: We keep you informed of new developments and help you integrate them into your strategy to stay competitive.
Conclusion: Move from Buying to Strategic Investing
Choosing between direct purchase and a Google Workspace reseller is not a question of price, but of value.
When you buy direct, you get licenses. By choosing a certified partner, you invest in expertise, security, productivity and peace of mind. For an SME, this support makes all the difference between a tool used to 20% of its potential and a solution that becomes a real engine of growth for your company.
Ready to turn Google Workspace into a real growth driver? Contact our experts for a free audit of your needs and discover a customized support plan.
