by Par l'équipe Bourbon Digital | 14 Mar 2022 | Marketing
It’s no surprise that artificial intelligence is making waves in every sector it touches.
Right now, AI-enabled marketing campaigns are on the rise, revolutionizing digital marketing.
In fact, you may have already bought a product or service that you found thanks to AI-supported digital marketing.
by Par l'équipe Bourbon Digital | 8 Mar 2022 | Web development
Are you in the process of preparing your website?
Don’t know where to start?
We can help you with an important step: the structure of your site!
Its choice and development will have great advantages for you in both the short and long term.
by Par l'équipe Bourbon Digital | 1 Mar 2022 | Google Workspace, SME strategy
You've decided to adopt Google Workspace. Excellent choice. Now a crucial question arises: should you buy your licenses directly from Google, or go through a certified Google Workspace reseller? Direct purchasing may seem simpler, but it's often a straightforward...
by Par l'équipe Bourbon Digital | 28 Feb 2022 | Advertising
New technologies are driving the advertising industry forward at breakneck speed.
So much so, in fact, that the term AdTech has been coined to refer to all the technologies used in web advertising.
Among the revolutions at work is programmatic advertising.
Programmatic what?
Let’s start by explaining what it is, how it works, and what the advantages are over “traditional” advertising.
by Par l'équipe Bourbon Digital | 25 Feb 2022 | Communication
Emoticons are also known as emoji or smileys.
They are small illustrations of everyday expressions, actions or objects that you can add to your messages.
There are several hundred of them.
They add a little more emotion to a message, rather than just text.
From this page, copy and paste the emoticon you’re interested in using your keyboard (Ctrl + C and Ctrl + V) or your mouse to add it to your messages.