How AI is transforming marketing campaigns

How AI is transforming marketing campaigns

It’s no surprise that artificial intelligence is making waves in every sector it touches.
Right now, AI-enabled marketing campaigns are on the rise, revolutionizing digital marketing.
In fact, you may have already bought a product or service that you found thanks to AI-supported digital marketing.

Understanding Programmatic Advertising and its Advantages

Understanding Programmatic Advertising and its Advantages

New technologies are driving the advertising industry forward at breakneck speed.
So much so, in fact, that the term AdTech has been coined to refer to all the technologies used in web advertising.
Among the revolutions at work is programmatic advertising.
Programmatic what?
Let’s start by explaining what it is, how it works, and what the advantages are over “traditional” advertising.